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If an SEO tactic is Google-approved, you are safe to use it for your website. Black hat SEO refers to tactics that aim to SEO Anomaly improve a website’s visibility in search using more manipulative methods that distort reality. Black hat tactics are banned by Google and could result in a traffic-dropping Google penalty or get your site blocked by search engines permanently.
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For usability and SEO reasons, it is critical that you redirect the old URL to the corresponding new page. URL redirects ensure that any links on the web that direct to your old pages get properly forwarded to the most relevant page so that you don’t lose out on any potential conversions. Content Marketing refers to the big picture strategy of your content development and how you plan to put your content in front of your audience.
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